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I don't know about you, but the thought of losing up 60% or more of my potential book royalties kind of gives me the heebyjeebies. That's a lot of money that could be going into my savings accounts or used to pay off past debts or what-have-you. So, I self publish my stories. When I use the platform that sells my books on Amazon, I make most of the profit from sales. The only problem is marketing and promoting, but with a little bit of an investment, some patience and ability to sell yourself, that job isn't really difficult.
Kindle books are outselling print books, and have for at least two years. Many so called publishing houses now don't even offer print options and instead use Kindle's platform to publish ebooks, still charging writers the full prices as though they are getting some kind of useful service. There are plenty of complaints and discussions online about these publishers not even properly marketing books, therefore making zero sales for some of their contracted writers.
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So when I see someone roll their eyes and stick their nose up at the idea that a book is a "self published" one, I can't help but roll my eyes a little in response. That's because I know what kind of work the writer may have put into getting their story out there and read by others without relying on agents and so called publishers. I also think supporting indie writers and artists is far more important than paying giant corporate publishing agencies.